Almost regardless of what you do at work, building your brand is an integral part of success. And it is also equally important whether you are self-employed or employed by someone else.
Be Good at What You Do
When building your brand, the single most important thing is to be great at what you do. It doesn’t really matter that you have a great brand if you can’t deliver what you promise. Make sure you are competent enough for the tasks you take on.
This does not mean that you shouldn’t expand your comfort zone now and again. Being able to learn new things quickly is also a quality that makes you good at what you do.
Be Easy to Work With
Being competent is not enough, you have to be able to interact with people as well. If not, you risk being seen as a jerk and nobody will want to work with you again, regardless of your competence.
For most people this is no major problem. We are used to socialising and interacting with other people. In a work situation though, you will have to be nice and still get the tasks done, or even having other people deliver things to you and that takes more effort than just the small talk of everyday situations.
Remind People About You
Finally, make it easy to remember you. Order logo stickers online, and place them on all your working tools: computer, note pads, your bag, your phone… Anything that is visible to those working with you should carry your logo.