One of the most amazing – and most annoying – things about the business world these days is social marketing. We don’t like it much, but it is here to stay, and it can be a total goldmine for us if we just learn how to leverage it and reap the benefits of this vast ocean of customers and clients right at our fingertips.
Many industries have overlooked the power of email marketing and perhaps brushed it aside as something of the past, commenting perhaps that email marketing is so 2000, but they couldn’t be more wrong. Sure, the popularity of email took a little hit a couple of years ago when we all realised that we were receiving more emails per week than we would read in a year. But most of us have cleaned up our act by now and we are more discerning about what mailing lists we sign up to and that also means that we get more relevant customers on our mailing lists, which is great.
As we see the increased importance of building and keeping a happy tribe for our business, email marketing systems has become absolutely crucial for us to get in-depth customer insight, with automated and agile systems that evolve as our customer base grows. Use omnichannel marketing to deal with everything that concerns sales and marketing in one place. All your social media channels and your website and any other channels of commerce will be connected and perfectly integrated with one single system.